MBK Tulsa, the journey to impact
In 2023, Tulsa was selected as an My Brother’s Keeper Alliance (MBK) Model Community via the work driven by MBKA Tulsa, the backbone organization for MBK Tulsa.
The My Brother’s Keeper Alliance (MBK) was created in 2013 to lead a cross-sector national call to action focused on building safe and supportive communities for boys and young men of color (BYMOC). MBK’s work is rooted in six key life milestones that research shows are especially predictive of later success, and where interventions can have the greatest impact from cradle to career. In 2023, Tulsa was selected as an MBK Model Community via the work driven by ImpactTulsa, the backbone organization for MBK Tulsa.
ImpactTulsa has fostered a network of partners in Tulsa, Oklahoma, who are specifically focused on impacting the systems that affect BYMOC. This network of organizations fosters a sense of belonging for the BYMOC community and implements interventions that enhance life outcomes from cradle to career. With a strategic focus on collaboration and innovative problem-solving, the city was able to increase Pre-Kindergarten (Pre-K) enrollment for students of color by 33 percent between 2013 to 2019.
Pre-K enrollment data highlights systemic gap
Although universal Pre-K in Oklahoma was implemented in 1998, families in specific communities in Tulsa were grappling with the dual challenges of affording childcare and coordinating work schedules. Data on average family income levels and the cost of childcare in Tulsa revealed the financial strain faced by many households and the pressing need for support. The data also highlighted disparities in Pre-K classrooms where students were underrepresented - specifically North Tulsa (predominantly Black), East Tulsa (predominantly Latinx), and West Tulsa (low-income White).
Furthermore, the absence of Pre-K classrooms in every school within Tulsa Public Schools (TPS) indicated a systemic gap in early childhood education accessibility. The urgency for targeted intervention based on geographical areas was even more acute given the uneven distribution of resources. For example, some Midtown and South Tulsa neighborhood schools faced large waitlists, while others had vacancies. The data underscored the multifaceted challenges within the community and provided crucial insights for developing tailored strategies and initiatives. This type of challenge represented the very structural issues that MBK was created to dismantle.
Strategic collaboration & a multi-pronged approach
Understanding that systemic change required a collaborative effort, TPS partnered with ImpactTulsa, a collective impact organization that played a pivotal role in turning data into actionable change by fostering collaboration among various community sectors.
ImpactTulsa led a cross-functional Pre-K enrollment team to bring together diverse perspectives and skill sets to tackle the complex challenge in front of them. Stakeholders included TPS, parents, community members and validators, programs like Reach Out & Read, and agencies like the Tulsa Health Department and the Tulsa Housing Authority who were crucial in driving critical, broad-based decisions such as immunizations required for Pre-K enrollment. With a diverse and dedicated team, their approach enabled them to holistically address the various barriers preventing higher enrollment rates.
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Awareness & communication
To rally around Pre-K enrollment issues, TPS and ImpactTulsa first dispelled myths about Pre-K as another form of daycare, emphasizing its role in setting up students for long-term success. Next, they executed a robust outreach strategy, including a comprehensive messaging campaign, commercials, billboards, and community events to inform families about the benefits of Pre-K and how to enroll. Lastly, after overcoming data-sharing constraints to access addresses, a partnership with the Tulsa Health Department allowed targeted mailings to families, including Spanish-speaking households.
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Community engagement
In addition to offering practical support such as providing mailers, assisting with required documentation, and distributing back-to-school books, the Tulsa Health Department and the Reach Out & Read program focused on a community-driven approach. To enable tailored messaging and understand neighborhood-specific sentiment, they embraced a listening approach focused on geographic areas. They hired and trained parent advocates from underrepresented neighborhoods who played a crucial role in community canvassing and promoting a digital website that had crucial information ( http://www.PreKTulsa.com (Opens in a new tab)). A dedicated Pre-K enrollment improvement team mobilized community validators who were credible messengers to the community. These community validators, Dr. Ray Owens, Tim Newton, and Greg Robinson, organized a bus tour that focused on the neighborhoods where the need was the highest.
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Expanding outreach & access through innovation
Recognizing convenience, distance, and time as a significant barrier, the team deployed multiple solutions to minimize, or in some cases, completely eliminate the barrier. The Tulsa Housing Authority integrated Pre-K enrollment information into their needs assessment. Reach Out & Read targeted doctors in specific zip codes to promote Pre-K during 3-year-old wellness checks. Enrollment charts were distributed to partner schools.
After a year of persistent conversations outlining the community value, addressing data concerns, asking questions about existing policies, and exploring innovative solutions within the framework of health department policies, ImpactTulsa was able to acquire birth certificates on behalf of families.
To further reach parents where they were, ImpactTulsa took ownership of texting families with missing documents, offering to call them for support in obtaining the required paperwork. Ultimately an alternative option was introduced which allowed families to text pictures of their enrollment documents eliminating the need for them to physically visit the enrollment center during specific open hours.
Finally, Pre-K programming was expanded to every elementary school within TPS.
Despite these challenges, the initiative successfully overcame setbacks through persistence, collaboration, and creative problem-solving.
Initiative result: 33 percent increase in pre-K enrollment among students of color
From 2013 to 2019, there was a significant 33 percent% increase in the number of students of color participating in Pre-K, indicating the initiative's success in reaching and serving a more diverse student population. Beyond the early years, longitudinal study findings revealed that students enrolled in Pre-K were 12 percent% more likely to enroll in both two-year colleges and four-year universities. Additionally, the positive link established between Tulsa Pre-K attendance and on-time high school graduation underscored the initiative's influence on long-term educational outcomes.
Signifying a dedicated focus on early education, TPS implemented key measures, including the creation of a new role – the Executive Director of Early Learning. This appointment demonstrated the city’s commitment to ensuring resources are allocated to sustain the success of Pre-K programs.
The essence of empowering community collaboration lies in meeting the community and families where they currently stand. It involves a proactive approach, reaching out to individuals in their own contexts and understanding their unique needs and perspectives. To truly make a difference, one must be willing to venture into uncharted territories and challenge the existing norms and status quo. Innovation and progress often arise from daring to try something that hasn't been done before, pushing boundaries, and embracing the potential of new ideas and strategies. In the pursuit of positive change, the power of community collaboration becomes a catalyst for transformation, fostering a collective strength that transcends traditional boundaries and leads to meaningful impact. MBK Tulsa continues to work with its local partners to stay laser focused on this type of impact for the Boys and Young men of color who call Tulsa home.
Learn about the other model communities
- MBK Alliance
- Stories
MBK Yonkers received recognition as an MBK Model Community in 2023 for demonstrating population-level impact in Milestone 3, achieving a graduation rate of 91% by 2021.
Learn more- MBK Alliance
- Youth
MBK Omaha has become a Model Community for showing a population-level impact on Milestone 6, all youth remain safe from violent crimes by demonstrating a 30 percent decrease in homicides from 2011 to 2022.
Learn more